Tuesday, 25 February 2014

'Question 4'

Question 4 ' How did you use the media technologies in the construction and research, planning and evaluation stages?'

For my research I used websites such as Google, Facebook and YouTube. I believe that these three websites were most valuable and easy to use whilst conducting my research.With YouTube I found i could access things very easily and had a wide range of things to choose from. I found it allowed me to pick and choose and also allowed a degree of control and choice. I used Facebook for to interact with my focus group and research the chosen genre (those who are in it) I found there was a limitation with this technology as you can only interact with your 'friends' on this social networking sites, as my  friends might not fall into my focus group. I also used Blogger throughout to show my research, planning, construction and evaluation stages. By using the website Blogger I was able to set everything out, in a way which I could understand and be able to organize everything. I was also able to embed videos, photos and screen shots. The website 'Blogger' has easy accessibility for me and others to view the webpage.  

Whilst planning my media products my main technology which I found most available and productive was my mobile phone. By using my mobile phone shows the concept of technological convergence (having most aspects of new technology (photos,internet etc) on one device). On this device I was able to contact my performer and the person I was working with via text or telephone. I was also able to use Blogger, using the app. I had easy access to my photos which I could upload to the website. Overall I found this device reliable
and easy to use for the planning of my media products. During my planning, I also used the website 'TimeToast' this website allowed me to make a detailed time line plan in order to be organized and benefit from my planning.

For the construction of my media products I used the Panasonic, full HD video camera 1080 in order to create the footage for the music video. I used this piece of technology as it allows a wide range of different technologies within the camera. For example I used zoom and main focus on the camera. I alos used Nikon D60 DSLR camera. by using this camera also alowed me to make adjustments and use it to my advantage. I changed the setting the portrait which gave me a shallow depth of feild. These peices of technology gave me the ability to experiment.
Photoshop was what i used for the main construction. These new technologies made it easier to be creative as i was able to use thes technologies wherever i wanted.
Photoshop i constructed my CD cover and magazine advert. using photoship means i can be very creative as there are many tools. the tool i used most was the selection move tool which meant i could move the images, text, symbols etc to be in the exact place i wanted them to be. I also used the horizontal type tool to create text.

Filters is also something that i experimented with in photoshop. Photoshop allow you to use a range of dfferent filtures on your image. I used this to my advantage. This is one i expereimented with which i used a black and grey filter.

When it came to doing my final construction of my final media prodject i also used these filters.

It is clear that using these new technologies and media 2.0 means we can push our work in new directions and be more creative.

For my evaluation stage i used

These are the two technologies which i found i used the most. I think these two websites are easy to use but also means you can be creative with displaying information.

'Question 3'

Question 3 - what have you learned from your audience feedback?


I asked my target audience if they would watch the final video and comment on what they thought about it. I asked them a range of question via text and got useful feedback about my final product. I asked four people out of my target audience and also is asked the 15 people who are in my class at college for their feedback. I found the feedback from the people who were in my target audience more useful and detailed as they were the people I was creating the video for and persuading them to buy this media product.

In my class i got everyone to watch the video and write down how they thought it went. the comments were mostley good and posotive. They all said that the mis en scene was good, i had good use of camera angles, however quite a few picked up on the fact some shots went on for quite long and thought this god boring and they lost interest.
I had a couple positive comments on the costume and the lyp syncing and the narative of the video. commenting on the point the video was easy to follow and easy to create a connection and relationship with the performer.

Although the comments i recieved of my classmates i need to ask my target audience how they think the video is. I communicated with my target audience in more deph via text message


Looking at this feedback from my targer audience i have learned that the narrative works well throughout the video. The feedback shows that the narrative helps the bring out the mood and atmosphere that the video gives off. However i have also learned that the performer which you choose for your music video is the most important aspect. it is important that the performer looks convincing. if i were to do this again i would spend more time with the performer really feeling and creating a relationship with the song, i would also work on the the lip sync with the song. i learnt that if the lip sync is not in time it really has a negative effect on the music video. I also learnt that the research of my music video paid of as one of my target audiences mentioned that the video related to Taylor Swift who is also in my genre.

Cd cover/ magazine article

I handed out copies of my CD cover and my magazine article to people who fall in my target audience. I gave them the copy over night so they could have a detailed look at them and give me some detailed feedback.

From this persons feedback i learnt that the overall print project was good, however it didnt really atract my target audience.


Again looking at this feedback i learnt that the colours, which i kept consistant throughout the products was successful and made is recognisable.

Saturday, 22 February 2014

'Question 2'

Question 2- How effective is the combination of your main product and ancillary texts?

Evaluation 'Question one'

Question one- in what ways does your media product use, develop and challenge forms and conventions of real media products?

It is clear in my music video that I have used forms and conventions of real media products in order to plan and construct my media products for my examination.  When doing research and planning I looked at the genre of my music video and noticed similarities between the videos in that particular genre. I looked at videos such as ‘the scientist’ performed by cold play’ i was also inspired by this video due to the raw emotion being displayed by the main performer/singer

 The simple things I have used  from conducting my research on videos falling in my genre is conventions such as lip syncing and combining narrative and performance. I have also used techniques such as zoom to create a sympathetic and tense effect within my video which reflects their music.
I also researched other videos within my genre and and was inspired by the outside setting, props and costume (mis en scene)

The mis en scene is massively important with music videos in my genre. The props, setting and costume give a massive impact on the mood of the over all piece. I chose to use these conventions to enhance the mood on my video.

The inspiration for the main performer's costume came from one of Taylor Swifts music video 'love story'. In this video she is wearing a white dress, I thought that the colour white looked natural and flawless and would really help with the atmosphere of the video. I then took this idea and developed it further by dressing the performer in a long, royal blue prom dress.

Videos which fall in my genre such as music videos performed by 'Sarah Barielles', 'Taylor swift', 'Cold play' etc, all have a main focus on the singers performance. It is important to stick to my chosen genre this is the audience i am trying to please. Steve Neale quoted genre as 'instances of repetition and difference' . This is also why it is important to research my genre and have simular conotations of that genre. Typical music videos which fall in my genre the performance of the singer is pretty simple, by just using conventions such as lip syncing and looking directly at the camera etc. One of the most important feature is mis en scene. I believe I developed this by taking it to the extreme by having numerous set ups in different locations.

These various different mis en scene clips really create a kind of vintage and airy effect to the video which i believe developed the video and the typical conventions on a music video. In  genre in which my music ideo falls in, it is expected to find alot of the same scenery and back drops. This shows my music video challenging the the forms and conventions of real media products. It also makes the performer/ singer stand out which will have a impact in the music industry. By challenging the forms and conventions of the general music video could be dangerous and it could not appeal to my focus group. However by not challenging the forms and conventions could be seen as to safe and boring (too like an other music video)
My music video is redundant and predictable as the whole feel of the music video is unhappy and has a depressed atmosphere, which is what the actual song and lyrics portray. I also think my music video in entropic in a way as the actions performed by the singer has no relation to the lyrics.

For my CD cover and magazine article I looked at various different artists and real media products. I noticed that msot of the album covers didnt contain much detail other than them focusing at the camera. Or a close up of the performers face.

I used this idea as i believed it looked simple and elegant. I also believe mine and the real media products all have simular features, such as there is simular colour used and simular font type.

when i designed my album article i also used the same idea of keeping the colour scheme and the font style the same, so there is a simular theme running all the way through. I noticed this when researching other album convers and articles and decided to use it. I wanred to use the same colour, font, actor, and backround to make it recognisable.