To strart of the research of music videos i looked at different types of genres occuring though various music videos. It is clear that music videos demonstrate genre characteristics for stereotypical boy bands, girl bands, etc. We also researched typical conventions of certain genres we were given. For example i was given the genre of girl bands.
When researching this i chose the girl band 'The Saturdays' music video 'up'
-I saw several group close ups of the band singing together which i think represents friendship and unity.
- There were several cut in's of the singers legs which is indicating the male gaze
- All the group are wearing black dresses which shows femaninity and again unity. They are also wearing bright tights, all having a different colour which shows independence.
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