Entropy/ Redundancy; Genre

During research it is clear that each genre have different measures of entropy and redundancy and it is important that each genre stick to these measures to appeal to their target audience 

For example 

The artist 'Taylor Swift' will edge allot closer to redundancy to appeal to her younger target audience to allow them to understand her music videos. If she was to edge towards entropy and use strange and unpredictable images her audience would struggle to understand.